PLACIDE aspires to recreate the sweet nostalgia of our most beautiful summer memories.

Placide was created in 2020 by two friends, Axel and Thibault. Solicitous to avoid mass manufacturing processes, Placide collaborates with Japanese weavers, renowned for their know-how and finesse. The confection is made in limited series in a unique Parisian workshop made up of a team of six people.

Shop Photography / Plume Heters Tannenbaum

Lookbook photography / Livy Bertrand

Graphic design / Wojtek Gawroski

CAMP-SHIRT: a camp-shirt is a straight-cut, loose-fitting shirt with a single button placket in the front and a "camp collar" - a one-piece collar (without a stand-up collar) that can be worn open and parted or closed at the neck with a small button and loop. It usually has a straight cut to the hip, not meant to be tucked into pants.

Known by many names (Cuban shirt, open-neck shirt, bowling shirt, pajama shirt or Hawaiian shirt), the camp-shirt is a casual icon that has its origins in the 1930s. Worn for the first time by Cuban farmers to endure the heat, the shirt became popular after it was exported to the United States during the 1959 Cuban exile to Florida.

As a counter-culture to the formal shirt, the camp-shirt has been adopted and reinvented over time thanks to its effortless elegance and comfort.